Clearly defined metrics, including a timeline and budget, will ensure that your campaign is on track. 2. how many times a day do you look at social media? Add these questions to your questionnaire: 28. crickets. To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. For instance, you can directly ask your readers a question on social media in a forum-like strategy that opens up the discussion. 6. do you check social media … What holidays does your client want to observe? And to do that, you need to know them well. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. Are yo… Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? Whether your company is large or small, … Brands today, have a much bigger ability (and responsibility) to inspire and connect with consumers. Have you ever volunteered with our organization? Unless your client is brand new to social media marketing, chances are they’ll have used tools to help them and should have some data on how effective their campaigns have been. Health and wellness brands, with their emphasis on aesthetics, may want to develop on a more visual strategy, focused on Instagram. We have been using a Facebook Profile but want to convert it to a … 4. A team of experts designs this survey questionnaire on social media … And approximately 15-30 minutes marketing the post on the major social … Do you want to provide customer service on social media? 15 Questions Pass out the social media scavenger hunt handout (see above) and allow students to work through the questions. 19. Harvard Business Publishing is an affiliate of Harvard Business School. What makes your brand different from others? 11. Who else (brands/celebrities/people) does your audience engage with? Do you want to spark an online dialogue around an issue? The SCPR Survey of 1996 asked 12 media questions about the use of newspapers, TV, VCRs, and the cinema. Amplification Improve survey response rates by asking members of your online networks to complete and encourage others to complete your questionnaires on Facebook, Twitter, LinkedIn, or Pinterest. The reliability of this instrument is 0.82 by Cronbach’s alpha. 2) Which platforms should you use? You can always tweak your questionnaire to suit your needs and your individual clients. You’ll want to find out what tools they’ve been using, how they’ve measured ROI, what they’ve tried in the past, and what is and isn’t working for them. One of the greatest challenges of taking on a new social media client is stepping into their brand and using their voice. 37. What’s the biggest barrier to your success on social media? 29. The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions … How much time do you spend on social media per day? What profiles do you have and on which networks? Social Media Marketing Company I am giving you an amazing Social Media Marketing Questionnaire – which will help you locate and target your ideal clients online and offline (and via Social Media). 5. An example of question formatting from SurveyMonkey. What are some online marketing priorities for smaller DMOs? As these sites and services grow in popularity, there's a lot of speculation about who uses them, how frequently, and for what purposes. Your content should be unique, useful, and shareable. Here are some questions that will help you open up communication with your client about their expectations: 38. Your client should be able to answer these questions about their target audience which will help you decide how best to use social media content to target them: 6. ?,” 39 percent say they take advantage of management tools, Curious to know who we were, she thanked us for our tweet and inquired about our restaurant. How would you describe it to someone that … We’ve all had a demanding client that doesn’t follow the unspoken ‘rules’ of engagement… but could that relationship have been completely different with a simple discussion of expectations at the beginning? How much input do you want to have into campaigns? What reports do you want to see and how often? How can I keep my skills sharp and up-to-date? In the case of startups and niche products, your social media marketing strategy may begin with the need to test ideas, create awareness and build anticipation for new products and services. How will you rate Social Media Marketing (1-5) where 1-being the least & 5-being highest on the following parameters? 6. This sample survey template consists of questions that gather information about people’s social media usage. social sciences as well as in the marketing industries and other applied fields (Babbie 1990; Neuman 2006). How will you rate Social Media marketing in your business application? 31. Social media managers should be highly skilled, and these 25 social media marketing questions are designed to bring the best out of your potential new hire. 3) What’s your content strategy? Make sure to refresh yourself on this information regularly as part of a social media health check in order to stay on target to reach your goals. Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. Are there any other questions you’d ask? Ask these questions in your social media client questionnaire to make sure you’ve got all the content information you need: 18. Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. That means keeping them happy by showing results. A large part of managing client satisfaction comes from managing client expectations. I invite you to register for the webinar upon completion of the survey. Social Networking. 27. If your content is sensitive, your content strategy should take that into consideration. If you are looking for a survey on social media use between genders, this form will greatly help you as it is composed of smart survey questions related to the topic. You’ve just taken on a new client and you’re ready to craft a winning social media strategy that proves your worth and delivers a major return on investment. You need to understand what types of content — for example, articles, video, pictures — will drive engagement with your audience. What do you or your company aim to achieve with social media? Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. Here are some great questions to ask to learn more about your client’s brand: 13. What is your workflow process for content from inception to publication? A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Just as in our 2017 survey, most marketing people marked that “Website Content” was the most effective method for digital marketing. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. Are you looking to narrow your focus to fewer networks? 42. >>Pro tip>> Celebrating social media holidays on your client's social media channels can be a great way to increase their brand awareness and reach. What social networking sites do you use? cover their interests a few questions. You don’t have to run test campaigns before your big opening. Facebook dominates the social media preferences of B2C marketers at 65%, followed by Twitter at 10%, and LinkedIn at 9%. It comes in the form of a handy website page that's easy to use and share. 41. Sending a questionnaire to your new clients allows you to get all the answers you need in one swoop, enabling you to spend more time planning out your client’s strategy and less time following up with your client. In our webinar series “Influencer Marketing: A Strategic Approach to Drive ROI” , we share what marketers need to know about influencer marketing in the shifting climate of 2020. The survey consisted of nine questions, each having to do with an aspect of digital marketing. Once you’ve set your goals, identify your metrics for success. As a tool for connecting a business with its customers, however, social media … Most of the respondents were not existing Powderkeg clients. Want to know the easiest way to find out what your client wants? What tools have you used to manage your social media profiles until now? If not, what might encourage you to volunteer? When did your company started using Social Media Marketing? 3. Social Media Questionnaire Different social platforms appeal to different demographics, and you need to do the research to find out where your target audience hangs out online. Quickly generate ideas for engaging posts and connect with your audience in a fun and relatable way! What is the main message your brand is trying to communicate? What is working for you (and not working) right now? It quickly became clear that most users were not comfortable engaging on this issue on a public platform. How does social media fit into your sales funnel or buyer’s journey? Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. The answers your client gives you will tell you how highly they value social media in their marketing plan and will also help you determine what results your client is looking for. Create your own online survey now with SurveyMonkey's expert certified FREE templates. 33. For example, Techdivine, a firm owned by one of the authors (Ananthanarayanan), once worked with a client in the mental health industry who was concerned about the lack of engagement on their Facebook page. At the beginning stage of your relationship, these questions are designed to tease out their ideas about social media and how it fits into the overall marketing strategy for their business. They cover all the important areas, including: Keep reading to find out everything you need to know to build a winning social media questionnaire. Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. So, how do you make sure you’ve got all the details you need to create a solid social media strategy, without having to go back and forth with your client for more information? Decision making around platforms must be rooted in an understanding of your customer’s identity and preferences. We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing … 21. Social networking survey questions is a questionnaire to understand which social media channel will be the most effective to reach your market segment. The survey was sent to a list of 1,397 people, mostly located in and around Madison, Wisconsin. It’s important for both, but in different ways. Knowledge-Based Social Media Interview Questions and Answers. She works closely with B2B companies looking to increase their visibility through engaging and actionable content. This leaves both revenue and goodwill on the table: One survey revealed that 46% of consumers reported they follow brands because of the inspirational content. Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Learning about their sales funnel and buyer’s journey is also helpful to see where social media marketing fits into their overall marketing strategy and sales process. 5. For that, it is recommended to pursue social media courses online. Social networking, by the numbers . At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … We made sure, not to pitch our restaurant prematurely. So if you want to impress your brand new clients right from the get-go and build lasting relationships with them, a social media questionnaire is a great starting point! The sheer volume of available data can make this task challenging. Are you looking to gain “likes”? What does your audience say about you? These questions will help you get the answers you need: 32. 24. Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. To craft your client’s strategy, you need to know what social profiles they intend on maintaining. Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. a) Yes b) No. When you're running a social media marketing agency, client retention is key. See which sites people have an account with, how much time someone spends every week on the various sites, and how many social media “friends” people have actually met in person. 7. All Rights Reserved. In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. To achieve this balance, you have to understand what your client hopes to achieve on social media - it's essential for crafting a strategy that works for them. This is a long list of questions - do you need to include them all? What do you expect from us as your account manager? Ted Prodromou Online Marketing… 3. What social listening have you done? Social Media marketing basically involves marketing your products by making use of Social Media. Let us know in the comments! 3 | 4th Annual Attorney at Work Social Media Marketing Survey Report • How are lawyers managing multiple social accounts and scheduling their marketing activities? Or do you want to inspire behavior change, for example, encouraging your followers to recycle? People love sharing their experiences and asking questions … Does your organization have any dedicated department for Social Media marketing? Based on your knowledge of current efforts to promote your services, wha… For example, younger audiences may be more effectively reached on newer platforms, like TikTok or Snapchat. The more your client is able to tell you about their brand, the easier it will be to create content that is true to their brand voice and resonates with their audience. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. However, the popularity of surveys might be misleading. Describe your target audience. When not writing, you can find her whipping up tasty treats to appease her picky toddler. We recently held a free social media webinar and received a ton of awesome questions from attendees. Social media marketing as a developing phenomenon plays an important role in the tendency of e-shopping of customers. Feel free to ask as many or as few of these questions as you need to get a clear picture of your client's business needs before you start working with them. Nothing’s worse than posting on social media for your business, and the response being…. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Who are they? This document works from two opposite directions. Why do you use these social networking sites? The same logic applies to geography — WhatsApp is popular in India, whereas if you want to reach people in China, you’d need to focus on WeChat or Weibo. Use a social media questionnaire for your new clients. 4. Finding out what content your client has used in the past, how they’ve used it, and the resources they’ve allocated to it will help you leverage what’s working and identify new opportunities to test in your campaigns. 25. There’s no better way to measure the impact of social media marketing on brand loyalty than by getting feedback directly from your customers. How will you rate Social Media marketing in your business application? The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two-question survey to huge, robust surveys sent out to thousands. How do you intend to measure return on investment? These questions are designed to help you get all the information required to work with your client’s social media strategy. 4. how often do you post on social media? How will you know you’ve achieved it? d) Poor. Whether that means you ask 5 questions, 10, or even all 42, you'll discover over time that the answers to some questions are more valuable to you. What are the best social networks for small businesses? If you haven’t started using an intake questionnaire for clients, you’ll be pleasantly surprised by how much easier it is to have all the key information you need to start working on your client’s strategy in one hit. 34. It’s important for both, but in different ways. Our annual Influencer Marketing Survey revealed some exciting findings this year, most of which suggest that 2019 will be a year of rapid growth and innovation for the influencer marketing industry. Many other brands, including Coca-Cola, Woolworths and Audi, also chipped in to support the couple, showering them with gifts and experiences. People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. How much oversight and control do you want to have? So, on behalf of our client, a restaurant based out of Chicago, we welcomed her to the Windy City and even shared links to some interesting art events and activities around the city. 1. a) Excellent b) Good. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '1940668c-989b-4c73-ad6f-80badba8e58d', {}); Cath Oneissy is a freelance writer for hire, specializing in digital marketing and social media. Is social media marketing better for B2C or B2B businesses? What type of content does your audience respond to best? To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. © Copyright 2021 Sendible. While Instagram once held this coveted position, … is a great place to start. This survey aims to identify how the audience uses social media and to discover which is the best social media … What type of content does your audience respond to best (if known)? a) Excellent b) Good. Here’s a look at some of the most frequently asked questions from the event. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. https://www.sendible.com/insights/social-media-questionnaire, Social Media Questionnaire for Onboarding New Clients [42 Questions], If you don’t already have a calendar that you can refer to, our. You don't have to carry out a survey in a standard way. Web survey powered by SurveyMonkey.com. c) 2-3 year d) More than 3 year. So, you need to do anything you can to maximise efficiency while minimising the resources you use. I spend 2-3 hours researching and writing my blog post 5 days a week. Ask them! 1. how many social media sites do you have accounts with? To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. How many established outlets does your organization have through the Internet (social media, websites, etc.)? 3!SOCIAL MEDIA MARKETING ... 5.1!Results of the survey ... me to question whether social media marketing is as efficient as it could be. Many organizations have responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing expense budgets, according to a recent Gartner estimate, and digital ad spend for 2020 is estimated at about $385 billion. If so, on which platform and from which profile? Techdivine, a firm owned by one of the authors (Ananth), once saw a tweet from someone travelling from Manhattan to Chicago for the first time, mentioning that she was looking for something spicy to eat. 5. For example, when a Twitter user recently mocked a South African man who proposed in a KFC, the fast-food chain responded by providing the couple with a wedding planner. The answers to these questions will guide the type of content you’ll create and the tone you’ll use in response to audience engagement, user-generated content (UGC), and feedback or complaints. The reliability of this instrument is 0.82 by Cronbach’s alpha. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. These answers will tell you where you need to focus your efforts on for your client. Their free plan gives you unlimited surveys and 10 questions per survey. Finding out from your client what they expect from you helps you to make sure you’re delivering what your client actually wants. These questions are designed to help you get all the information required to work with your client’s social media … That seize a moment can generate brand awareness and goodwill you use tweets, which hinted at an in. And never miss another great article from social media 15-30 minutes marketing the post on social media in forum-like... To do that, it is based upon scanning a large part social media marketing survey questions managing client.! 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