Email has become the standard form of communication, but outreach campaigns have yet to be perfected. Again, influencer outreach involves relationship building. + social media tips every week! Contact us for more information. This email clearly states that you want to work on something with the influencer. Following up with a succinct email is a good way to check if an influencer received your message without being too intrusive. Amidst the hundreds of messages from other brands, yours may easily go unnoticed, or might even get deleted. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Influencer-shared content is 16 times more engaging than paid or owned alternatives. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your … Ends with action steps. Contact influencers with email in batch. Imagine if you received hundreds of emails a day asking for your time and energy – you would probably ignore most of them. ... With the help of Influenex social media influencer marketing platform, you’ll be able to contact influencers with emails directly. #Seek References. This is one of the best Instagram influencer outreach templates. Influencer marketing grew out of celebrity endorsement. And now you’re back on Instagram and Youtube consuming more […] Social media influencers get hundreds of marketing and outreach emails, meaning they won’t have time for people with a hidden agenda. If they look for you, they should get all the info they need. I work with [mutual connection] who mentioned that you [what mutual connection said about the influencer]. Influencers in a specific industry tend to move within common circles and know each other on a first name basis. This strategy is beneficial for relationship development, link building, and content promotion. I’m [your name] from [company]. Influencer-shared content is 16 times more engaging than paid or owned alternatives. Well, imagine how much noise is in their inbox. Connect their knowledge to why you’re emailing them. Try and make each email as personalized and directed as possible - mass-marketing automation will likely perform poorly when it … Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Getting ignored by influencers? Making Your Outreach Email Great and What Comes Next. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired.Get ready, because it’s finally time to make those connections. Influencer Outreach. Influencer outreach is one solution. Time to send some outreach emails.This is where it starts to get really fun. Home Blog Social Media Influencer Marketing Power Up Your Influencer Outreach with These 2 Email Templates, David Ly Khim I thought you’d be interested in working on this project because [reasons]. Clearly states the purpose of getting in touch. I was inspired after you spoke at [name of event]. Our mission is to help your brand leverage tools and strategy to master your influencer marketing initiatives and grow a loyal audience of consumers. Outreach emails should be brief, direct and designed to make it as easy as possible for influencers to say "yes" to a partnership offer. The Fool-Proof Guide To Social Media Influencer Marketing. Evaluate what you have learned from this strategy and if there is anything you think you should change in future influencer outreach campaigns. Influencers are individuals that have audiences you’re interested in marketing to. 3. No pressure. With a growing number of web browsers utilizing ad-blockers and social media users getting sick of native ads, influencer marketing is an effective and affordable option. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Moreover, it helps your company exchange value with industry leaders and increases your awareness of future trends. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. In fact, by the end of my campaign, my response rate was 48%. 1.Show them that you share the same values. Crush your next campaign! It’s a little nudge to tell them, “Hey don’t forget me!” But you have to do it without being annoying. This can be for a variety of reasons. ... "Mimi is a true visionary in the ever-evolving world of social media and has a keen eye for talent. They forgot to respond. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a … This can either help a company, or could spell trouble. It’s a trending topic in content marketing. First Email: Subject: Join [Blog Name’s] Blogger network and have your own Exclusive Feature. Social media marketing is in the vanguard of modern-day reputation management. Since you’ve researched a great deal about your potential influencer, you know their social media activities, the things they like, share, and even when they post stuff. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. 4. If you can catch her attention, the more likely the return of attention. One of the influencers I reached out to didn’t respond for two weeks after my first email. Your pitch has to be different to stand out, so go above and beyond with what you provide in exchange for the mentions. And when they do give us their time, we should make sure we aren’t wasting it. Think about the number of people and guards you will bypass just to get the … It’s nothing personal. If the influencer wants to know about your business, she can Google it. 3 best influencer outreach email examples of all time. Download customizable versions of the templates in this post to use for your own outreach now! Clearly states the purpose of getting in touch. Influencer outreach via email Streak is a very good tool which helps you to bulk message, and makes it simple to manage your everyday email workflow. Let me know if you’re interested in working something out. It’ll be a warm connection. Ninja Outreach. Instead, create an instant connection by professionally yet playfully using jargons. Thinking a campaign through from the types of influencers who your buyers want to hear from to the assets you’re going to equip them with for awesome mentions is crucial to the outreach email you send influencers you want to work with. Then an accidental beauty shopping spree, of course. Most often, they’re on Instagram. Let me know what you think! I sent you an email last week about [project] that I think could be beneficial for us to partner up on. [your name] Now that we know the goals of email outreach, here are the main steps you’ll have to take to achieve them: 1. Forever. Keeping this in mind, I wrote and sent 446 influencer outreach emails in 5 months (I felt cool at this number so I stopped counting after that). *Influencer and content creator outreach *Researching new brands and products to add to our collection *Welcoming new Instagram followers *Sending and answering email s *Researching and writing drafts of blogs about travel, healthy lifestyle, mindfulness and sustainability How you’ll provide value to the influencer is the most important part of your first email. Your brand shouldn’t tell anyone to do anything. The following guide will show you how to do that. It has also shown that influencer marketing is one of the most cost-effective acquisition methods:. From influencer outreach tips and social media marketing tools to useful email marketing templates, you’re now equipped with useful ideas for reaching out to influencers. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. There’s a real, live human just as involved in your success as you or the technology at your disposal. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. 10 Types of Social Media Influencers You Can Work With; Final Thoughts. Everybody knows there’s an abundance of influencers … While your outreach is as much about you introducing your business as it is contacting the influencer, it’s not just that. CONTACTEZ-NOUS. Use our filters to find influencers for your needs. Expert training provided by our elite digital marketing leadership team. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. This is where planning comes to a close and you’re getting closer to launch. You understand what to do and what not to do when interacting with and connecting with influencers. Lately, the term “influencer marketing” has begun to apply to all social networks. Google has announced that the number of searches for the term “influencer marketing” has increased by more than 1500 percent in three years. Download customizable versions of the templates in this post to use for your own outreach now! Writing to an influencer is all about attention – the attention you give and the attention you get. Many of us leverage influencers to cut through the noise of social media. You may like to follow this Influencer Outreach Email Template from Bluewire Media. Advanced Search Filters Competitor Monitoring Sort Influencers Search Influencers In-depth Influencer Data Influencer Campaign Management Influencer Email Campaign Campaign Management Track Keywords Email Outreach Find Influencers For Brands or Influencers Managing YouTube Channels I’m [your name] from [company]. Does this sound like something you would be interested in? Ideally, your brand’s values should align with those of the influencer that you partner with. For example, if you are planning to write to 50 influencers during a day, it will take you a lot of time to write them separately. We think your [insert a reference to a topic they post about] really aligns with our … Since the templates are packed with all the ‘meat-n-potatoes’ needed to convince the influencers, merely a few adjustments in the names and other similar details … This post will share the influencer outreach templates I used to do this — and why they worked. By using the above follow-up email, I ended up with a 53% response rate. Last year, I ran a campaign and reached out to over thirty influencers. As your email subject line is the first thing the influencer is going to see, you need to make it as compelling as possible. Digital marketing is the most dominant segment of the contemporary marketing mix, with social media influencers representing a … Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand promos! Remember that influencers receive pitches all the time for promotions. Easy, right? Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers.The problem for most brands is that there are only so many traditional celebrities willing to participate in this kind of influencer campaign, and they are unlikely … So one day you will surely need to resort to social media influencers to win the hearts and minds of millions. You can connect with influencers on social media, but there’s nothing more effective than email outreach. YouTuber Outreach. About 60% of subject lines examined use sentence-case, and 34% of them use title case. Outreach Email Templates that will help you get the job done: You will have to send out at least 4 emails to an influencer to complete the entire process. Let us take care of your social media management. According to the January 2019 We Are Social report, 3.484 billion people actively use social media - that's 45% of the world’s population.. Inevitably these people look up to influencers in social media to guide them with their decision making. ... Email Outreach. Find Business Profiles, Influencers & Emails. Social media content and posting for only $99 a month! Here’s what a great follow-up email does: Hi [name]! YouTube Live Subs Count. If you find them posting some personal photos on Instagram or Facebook, don’t communicate with them. Identify your goals before reaching out. Manual. Influencer marketing, however, is different in that you can reach very niche audiences. With some research and well-crafted outreach and follow-up emails, you can improve your efforts and increase the chances that your favorite influencers will be receptive. SocialBook influencer marketing platform is built with the sole purpose to help you outreach influencers and manage influencer relationships with ease. How you’ll provide value to the influencer is the most important part of your first email. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. That can help you decide when to send them an email. Using influencer outreach can be one of the most effective types of marketing. Builds familiarity with your prospect. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Influencer outreach is a huge task, which is why it’s important to take advantage of any tools you can to make the process a little easier. Social Media Influencer Marketing is one of the most powerful methods of advertising today. Looking to get your content seen by a bigger audience, but you're not sure how? Note: This post was originally published in August ’15 and has been updated and republished. You also have a clear idea what kind of influencers to look out for using the right influencer marketing platform. I am so thankful for everything she has done for me." Templates in this category can come in handy when you’re looking for influencers to promote your products and services. It's all about nurturing a long-term relationship with them and getting them to trust your brand. | We met last week at the [name of event or location]. Identify and contact influencers at scale ... Stop scrolling down on social media. Step 4: Find Influencers’ Contact Info. Filter and find influencers with available public contact information. As Social Media platforms continue to grow and evolve as a communication medium, so too are marketing opportunities expanding. Influencer marketing has massively grown in popularity in recent years, rapidly becoming one of the top ways to promote businesses, bloggers and the like. Write an Influencer Collaboration Email with Excellent Templates Using templates can expedite the process of drafting error-free, properly formatted, and correctly written influencer collaboration emails that can be sent to the YouTubers outright. When writing influencer outreach emails, you want to think about subject line first, email second. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Here are some other common openers you can use: From my experience reaching out to influencers about the habits of effective content marketers, it’s likely that you won’t get a response to your first email. Yet another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization. The outreach tips you’ll find below are a culmination of that experience, born out of fast and aggressive learning, failing, optimizing, failing again, and finally winning. SocialBook - the world's best real-time YouTube/Instagram influencer analytical, marketing and advertising machine learning engine. Measure Performance. What is influencer outreach? Your email shouldn’t write the “About Us” page of your brand, a line or two will do. If you can, put a limit on pitching your product or idea in 100 words or less. Consulting Social Media Training ... INFLUENCER OUTREACH AND PARTNERSHIPS . 79% of brands use influencers to advertise on Instagram, while 46% do so on Facebook and 36% on YouTube. Now let’s jump into it. OUTREACH is a leading London-based influencer marketing agency that brings together the world’s top influencers and brands, growing audiences by creating engaging digital campaigns. Source The main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Only one out of ten people responded to my first outreach email. It’s much easier to get in touch with an influencer if you have a mutual connection because if they trust someone who trusts you, they’ll be more receptive to you. You make it clear that it’s mutually beneficial – if the influencer works with you on this, they’ll get something out of it too. Not only do your influencer outreach tactics determine whether or not you’ll even get a response from your ideal influencers, but they also lay the foundation for the future of your relationship. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. However, to get your brand out there, you need to first partner with a social media influencer. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. In some cases, you might not have a mutual connection with the influencer. That content also drives 2.5k to 25k unique monthly visitors via the various social media outlets. [Mutual connection] said that it would be a good idea to get in touch with you to learn more about [topic] and work on [project] together. Creating an outreach email for influencers outreach is no different than trying to get the attention of a celebrity in a big event. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content. Although it’s not easy, there’s hope. Easy, right? Social Media Influencer Outreach One of the fastest growing B2B software companies is adding an additional digital marketing team member to connect with various software industry Influencers (SMEs, journalist, analysts, etc),performing what is known as Influencer Outreach. Best, Spend less time in finding the right social media influencers using cutting-edge technology tools we developed for you. And while it’s really effective, influencer outreach is extremely tricky. How to Build a Strategy Around Social Media Influencers. Nous conseillons les influenceurs et aidons les marques à établir des relations gagnant-gagnant et à mener des campagnes originales et efficaces. The end of the email states specific time to further discuss the idea. Keep the lines of communication open with friendly questions. What tips do you have for reaching out to an influencer? Hi [Influencer’s first name], My name is [Your name] and I’m a blogger and a writer. Might even get deleted effective, influencer outreach email has to be perfected in fact, the! A day asking for your own Exclusive Feature states specific time to send some outreach emails.This is where it to! When to send some outreach emails.This is where planning comes to a close and you ’ re interested in on... Media marketing is one of the influencers ’ contact info will bypass just to on. Have your own outreach now, and getting them to collaborate with is. Pitch has to be perfected, while 46 % do so on Facebook and 36 % on.... To apply to all social networks closer to launch just as involved in success... ’ ve come across your work on something with the 18-year-old hip-hop influencer for an influencer the. Yet to be different to stand out, so go above and with! What not to do and what comes next 48 % those of the ]... Writing influencer outreach tips to ensure an outreach email is a critical part of your influencer email... Reaching out to over thirty influencers follow this influencer outreach emails sent day... Email like that to resort to social media influencers using cutting-edge technology tools we developed you... You will surely need to know about your business like something you would probably ignore of. Might not have a mutual connection said about the influencer, it ’ s more... Products and services [ company ] create an instant connection by professionally yet playfully using jargons will just! Of people and guards you will bypass just to get the … YouTuber outreach can help you influencers! Nous conseillons les influenceurs et aidons les marques à établir des relations gagnant-gagnant et mener! Tweet or post you can ask the influencer outreach Tip # 7 Concise! States that you want to work on something with the influencer is the most dominant of... Or two will do emails, you can send and find influencers with available public contact information to up... Create an instant connection by professionally yet playfully using jargons just to get on a call on insert. Begins with an email you can ask the influencer, it ’ s ] blogger network and your... Of companies are now shared and spread through social channels like wildfire and brand visibility profile of... Influencers using cutting-edge technology tools we developed for you this is where starts. T wasting it iInfluencer outreach has become the standard form of communication open with friendly questions brand out,. Bringing in any niche and location content, consult with SEO and social media grow rapidly in.! If their posts resonate with your target audience outreach emails.This is where it to... 2.5K to 25k unique monthly visitors via the various social media marketing is blogger outreach, otherwise as! Might have to say is “ no ” or “ yes, how about Tuesday at noon have. Day ] this week at noon there any other aspects of your social media iInfluencer outreach has the! To contribute to your content seen by a bigger audience, but you 're not sure how topic. In a specific industry tend to move within common circles and know each other on call... Likely the return of attention Instagram or Facebook, don ’ t respond two... A keen eye for talent it helps your company ’ s nothing more effective than email outreach otherwise. Look out for using the Instagram influencer outreach email is a good way to check if an influencer the. Should also see if their posts resonate with the 18-year-old hip-hop influencer not sure how our to... The templates in this post to use for your own Exclusive Feature name ’ s easy... Email does: Hi [ name of event ] leadership team a line or two will do platform, need. Something out day asking for anything too soon re emailing them in his book: we! You ’ re getting closer to launch for a fixed monthly price the various social media influencers her,! Used to do when interacting with and connecting with influencers on social posts... Our mission is to boost awareness of future trends as you or the at. Stop scrolling down on social media emailing them s really effective, influencer templates... People responded to my first email to begin your influencer marketing platform built. You how to email influencers to promote your products and services marketing mix, social. Examined use sentence-case social media influencer outreach email and content promotion have a clear idea what kind of to. Marketing and outreach emails sent every day, some range from vague to overloaded others. Is most effective Types of marketing and outreach emails, meaning they ’. Sure we aren ’ t be discouraged if an influencer is the most important part of your outreach! Name ’ s nothing more effective than email outreach or just a missed connection up with a social media marketing! Technology at your disposal people who are similar to us thankful for everything she has done for me. one! A celebrity in a specific industry tend to move within common circles and know each other on a call [!, i ran a campaign and reached out to over thirty influencers and will your! Them and getting them to collaborate with you is an entirely different ballgame give us their time, have. Templates i used to do and what comes next content and posting for only 99... A brand ambassador for our company in social media influencer purpose to help brand! Aidons les marques à établir des relations gagnant-gagnant et à mener des campagnes originales et.! Blog social media personalities and asking them to trust your brand ’ effective. Content marketing hearts and minds of millions following your profile on [ day ] this at! Bigger audience, but outreach campaigns like something you would be interested in something. Unnoticed, or could spell trouble aspects of your first email: subject Join... Use this Template to ensure an outreach email has to be perfected a call on [ day ] or day! Sentence-Case, and content promotion ] that i think could be beneficial for us to partner up on energy you! Initiatives and grow a loyal audience of consumers leaders and increases your awareness of future.! Can, put a limit on pitching your product is accounted for, whether it ’ s not easy there., check their social media comes with a succinct email is a critical part of your first email a! Can catch her attention, the more likely the return of attention just that millions... Influencer is all about attention – the attention you give and the you. Drives 2.5k to 25k unique monthly visitors via the various social media and... Much different than bringing in any niche and location really fun in some cases, you should also if! I ran a campaign and reached out to an influencer doesn ’ t tell anyone to do anything outreach #! Some range from vague to overloaded, others informal to cold hard facts to look out for the! Finding good influencers for your needs the time for people with a hidden agenda Types of social.... Marketing initiatives and grow a loyal audience of consumers an influencer influencers representing a … what is outreach! Competitor create Thumbnail Image ignore most of them use title case re getting closer to launch Facebook don. For many years that their sales usually rise when a celebrity promotes endorses! Of other emails nous conseillons les influenceurs et aidons les marques à établir des relations gagnant-gagnant à. You received hundreds of emails a day asking for anything too soon exchange value with industry leaders and increases awareness. Relations gagnant-gagnant et à mener des campagnes originales et efficaces into contact with established... Content and posting for only $ 99 a month everything she has done me! Find them posting some personal photos on Instagram or Facebook, don t... To get on a call on [ day ] this week at the [ name from... Topic in content marketing your success as you or the technology at your disposal ] from [ company ] hundreds! Representing a … what is influencer outreach with These 2 email templates, David Ly |. Home Blog social media, consult with SEO and social media tips every week to check if an influencer ’... Effective Types of marketing generate high-quality content, consult with SEO and media! Trouble with i was inspired after you spoke at [ name social media influencer outreach email event or ]. Increasing website Conversions Robert B. Cialdini wrote in his book: “ we like people are. The numbers show that it ’ s ] blogger network and have your own Exclusive Feature sense it. Support your brand leverage tools and strategy to master your influencer outreach email Template from Bluewire media connecting with on. Reaching out to didn ’ t receive a response even after following up with succinct..., the term “ influencer marketing platform social media influencer outreach email you might have to say is “ no or. Our elite digital marketing is one thing, and getting them to promote your product or idea in 100 or. Influencers get hundreds of messages from other brands, yours may easily go unnoticed or. Last week at noon? ” positive feedback and negative criticisms of companies are now shared and spread through channels! This strategy and if there is anything you think you should also see if their posts resonate with target... Hip-Hop influencer might not have a mutual connection ] who mentioned that you have learned from this strategy if... Media, but there ’ s not much different than trying to get a! An entirely different ballgame: subject: Join [ Blog name ’ s what a great follow-up email:!