So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. Featured Videos. Others have packed it up and gone to Europe to market and trumpet the marinade to the uninitiated on that side of the world. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. They couldn't deny their passion - for food. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. “I like the original a lot,” he said. They couldn’t deny their passion….for food. 0 shares. “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. That’s why Clorox’s Soy Vay brand turned to podcasts. Lately, though, I’ve been reading the labels on some new foods I’ve found. The Soy Vay way since 1982. Soy Vay created its Veri Veri Teriyaki sauce in 1984. “I like the original a lot,” he said. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. Soy Vay® has been mixing up Kosher sauces and marinades since 1982. That’s why Clorox’s Soy Vay brand turned to podcasts. This is the Teriyaki people talk about -when they're not too busy enjoying it. Wouldn’t have it any other way. Soy Vay #ShalomLomein Grand Prize Winner. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? This Stuff is GOOD! On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Soy Vay’s humble beginnings started in 1980, when a Jewish boy and Chinese girl came together over their love of food, secret family recipes, and their unique cultural backgrounds. Same great taste! Catch the culinary movement with Soy Vay at Brooklyn Taste Talks All-Star BBQ event! Inspired by the classic sauces and marinades of China and Japan, the pair added a deliciously kosher twist and together founded Soy Vay in 1982. Some have gotten married because of Soy Vay. ! Published January 6, 2015 - Last Updated October 18, 2019. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Mar 29, 2019 - Bring summer into the house with these fresh grilled steak, pineapple and mixed pepper kebabs. 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