Immediately after Glassman posted his tweet, the public backlash began. June 7, 2020 6:20 pm. Glassman’s tweet refers to George Floyd, a black man who died on May 25 when a police officer knelt on his neck for over 8 minutes. On June 6, 2020, the founder of CrossFit Greg Glassman tweeted, "It's: FLOYD-19" in response to a tweet from the Institute for Health Metrics and Evaluation at the University of Washington that states, "racism and discrimination are critical public health issues that demand an urgent response." Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd's death and the coronavirus pandemic, sparking outrage online. All rights reserved. "Our partnership with … The tweet immediately drew a harsh reaction throughout the CrossFit community with sponsor, Reebok, announcing that the brand would end its partnership with CrossFit in 2020 once their contract expires. 7 months ago. CrossFit co-founder and CEO Greg Glassman has been under fire since he published a racist tweet on Saturday.Glassman criticized the University of Washington's Institute for Health Metrics and Evaluation (IHME), which has been behind some of the leading coronavirus data after they shared support for the Black Lives Matter movement. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Personal Information | Ad Choices  *like FTW on Facebook: https://www.facebook.com/usatodayftw. That apology comes after CrossFit was dropped by … After CrossFit CEO Greg Glassman tweeted a racist remark about George Floyd and the Black Lives Matter movement on Saturday, June 6, hundreds … As a result, the organization that made CrossFit a … *follow @ForTheWin: https://www.twitter.com/forthewin For the past two weeks, much of the nation has mobilized to protest the systemic racism and police brutality that has victimized black communities for decades. Reebok and athletes around the world have cut ties with CrossFit after founder Greg Glassman tweeted 'it's FLOYD-19' after the Institute for Health … Powered and implemented by Interactive Data Managed Solutions. And over the course of those two weeks, sports figures have come under fire for their own apparent racism. Iowa strength coach Chris Doyle was placed on administrative leave after allegations of racism. On Saturday, June 6th, CrossFit Founder Greg Glassman wrote a two-word tweet that would eventually ignite controversy in almost all corners … Your California Privacy Rights/Privacy Policy. In response to a tweet from the Institute for Health Metrics and Evaluation, which called racism a public health issue, Glassman replied, “It’s FLOYD-19.”. Reebok has led the charge of brands and athletes cutting ties with fitness firm CrossFit, after founder and CEO Greg Glassman controversially tweeted “It’s Floyd-19” in … ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Quotes delayed at least 15 minutes. Glassman hopped on Twitter Saturday to criticize the Institute for Health Metrics and Evaluation for claiming racism is a “public health issue.” ... Greg Glassman Resigns, Dave Castro to … On Saturday, CrossFit Founder and CEO Greg Glassman ignited a fury by posting an insensitive Tweet that referenced George Floyd. That led … CrossFit CEO Greg Glassman has resigned after coming under fire for controversial tweets he made Saturday about George Floyd and the Black Lives Matter movement. Reebok and gyms across the country have announced that they are ending their partnerships with CrossFit after the company's silence on police brutality and founder Greg Glassman's racist tweets about George Floyd's death. — Greg Glassman (@CrossFitCEO) June 6, 2020. Glassman's tweets pushed Reebok and other brand partners, including gyms, to distance themselves from CrossFit. Twenty-four hours after posting a tone-deaf tweet about the systemic racism in America, CrossFit CEO Greg Glassman has issued an apology. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. We will fulfill our remaining contractual obligations in 2020. Bills rookie quarterback Jake Fromm apologized for leaked text messages about “elite white people” owning guns. Greg Glassman, the CEO of CrossFit, has landed himself in hot water over a controversial and ‘tone-deaf’ tweet linking George Floyd’s death and COVID-19. Reebok said via Business Insider: “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. Glassman later apologized for the comment, but only … CrossFit founder Greg Glassman announced on Tuesday that he is stepping down from his role as CEO and going into retirement, to be replaced by Dave Castro, director of the CrossFit Games. FORTUNE may receive compensation for some links to products and services on this website. CrossFit CEO Greg Glassman apologized for inflammatory Twitter posts about George Floyd that outraged the sport’s devotees and killed a big-name corporate partnership. Greg Glassman faces an industry backlash over a tweet making light of George Floyd's death. CrossFit CEO Greg Glassman announced Tuesday that he will resign from his position and retire, days after his tweets about the coronavirus and the death of George … All Rights Reserved. CrossFit CEO Greg Glassman set off a wave of controversy over the weekend with a glib tweet about George Floyd, the unarmed black man who died in Minneapolis last month after a … And Clemson coach Dabo Swinney was criticized for wearing a “Football Matters” shirt while Black Lives Matter rallies were being held nationwide. The first ripples of damage to CrossFit after its CEO Greg Glassman’s controversial tweets on the Black Lives Matter movement were swift and … Andrew Joseph is a writer and columnist at For The Win. … %link% By Andrew Joseph | Story continues. Reebok, which openly supports the Black Lives Matter campaign, immediately ended its partnership with the fitness company. He can tell the Morris twins apart, and he once shared an elevator with Matthew McConaughey. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Bitcoin tumbles 20% in worst crash since March, Kamala Harris team says it was blindsided by informal image on ‘Vogue’ cover, The cloud of impeachment hangs over the markets—even Bitcoin is sinking, CA Notice at Collection and Privacy Notice, http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Terms & Conditions. We owe this to the CrossFit Games competitors, fans and the community.”. © 2020 Fortune Media IP Limited. *visit For The Win: https://www.ftw.usatoday.com In a recent tweet that can only be described as bizarre, CrossFit founder and CEO Greg Glassman responded to a tweet about racism's being a public health issue … May other affiliate gyms, which pay to use the “CrossFit” name, announced that they would be ending their affiliations with the CrossFit brand. For more great sports stories ... Greg Glassman, who co-founded CrossFit in Santa Cruz 20 years ago, has apologized for controversial Twitter posts he made about racial inequality protests after … Reebok, hundreds of gyms had cut ties with CrossFit after founder Greg Glassman’s tweet and comments about George Floyd’s killing. Members of the … Over the last 48 hours, the brand of CrossFit has been in freefall. CrossFit CEO Greg Glassman sparked outrage this weekend when the 63-year-old founder of the branded workout program posted a racist tweet mocking the murder of George Floyd and the current coronavirus pandemic. Offers may be subject to change without notice. Glassman, who … https://ftw.usatoday.com/2020/06/crossfit-ceo-greg-glassman-tweet-racist-reebok-reaction-gyms, CrossFit CEO's racist tweet has gyms and Reebok ending their partnerships, I found this on FTW and wanted to share: and last updated 9:36 AM, Jun 08, 2020 Many members from the CrossFit community made statements after company CEO Greg Glassman sparked outrage over Twitter, responding to … Welcome to For The Win's European Union Experience. June 9, 2020 / 11:42 AM / MoneyWatch CrossFit CEO Greg Glassman apologized for an insensitive tweet about George Floyd, who died at the hands of … — Greg Glassman (@CrossFitCEO) June 7, 2020. 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